In the club: how Soho House went global
SOHO HOUSE BERLIN
‘Cool is what we try to avoid,’ says Chris Glass, Soho House’s European membership director. Instead, the group wants to create an atmosphere that is immune to trends. ‘We’re designed for people who know us, who use us every day,’ adds Glass. Still, there’s no doubt that the opening of Berlin’s House, in central Mitte, has contributed to the city becoming a hipster hotspot.
Glass, 38, is American but has lived in Berlin for 15 years. He’s nicknamed Read more [...]