Morrisons On The Run With Athletics Deal
The UK's fourth-biggest supermarket chain will announce on Friday that it is to take over from Bupa as the long-standing sponsor of the Great North Run.
Sky News understands that Wm Morrison has agreed a multimillion pound deal to become the headline sponsor of more than a dozen running events across Britain.
The four-year contract is designed to promote Morrisons' brand and association with healthy living at a time of intense competition in the UK grocery Read more [...]