H&M x Balmain clothes on eBay at over double the retail price a week before launch

Designer collaboration hits shops and online on November 5th
So-called ‘fashion flippers’ are already advertising clothes on eBay
A jacket costing £299.99 is on pre-sale for £690
Green dress modelled by Kendall Jenner is more than twice the retail price

Siofra Brennan For Mailonline

Published:
11:33 GMT, 26 October 2015

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Updated:
13:41 GMT, 26 October 2015

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It’s one of the most hotly anticipated high street designer collaborations of the year, predicted to sell out in record time.

Now items from Balmain designer Olivier Rousteing’s collection for HM are being advertised on eBay a week before the collection even hits shops.

Fashion fans who are eager to secure some of the most sought-after pieces from the collection face paying more than double the price if they buy from an online seller.

Kendall Jenner is pictured in an ad for the Balmain x HM campaign, modelling a green sequin dress which goes on sale in store and online on 5 November for £119.99

Kendall’s dress has appeared on eBay where it’s listed for £423.45, more than double the retail price, plus postage and packaging

So called ‘fashion flippers’ buy items in bulk and then list them online at hugely inflated prices. And they are set to make a killing from the much-hyped range.

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One of the biggest mark-ups is on a green sequinned tunic dress, modelled by Kendall Jenner in the ad campaign for the collection.

Although shoppers will be able to snap it up for a relatively reasonable £119.99 when it goes on sale next week, it’s has been advertised on eBay at £423.45 by an American seller.

Kylie Jenner wowed at the New York launch of Balmain x HM in an elaborately embellished mini dress

Kylie’s dress will retail at £299.99, but it’s already being advertised on eBay for £781.86 plus delivery, despite not going on sale to the public until next week

An embellished dress worn by Kendall’s sister Kylie to the collection’s launch party in New York last week is on ‘pre-sale’ for £781.76.

However, it will only cost £299.99 when it goes on sale in HM next week.

On top of that, a buyer will have to fork out more than £26 to have it shipped from America.

The Kardashians have helped build the buzz around the launch, with Kendall stepping out in a beaded jacket from the range at the Billboard Music Awards Back in May.

Kendall Jenner and model Jourdan Dunn cosy up to Balmain designer Olivier Rousteing at the Billboard Music Awards in May 2015. Kendall’s beaded blazer is already on sale online with an inflated price tag

A seller in Finland is demanding almost £700 for the blazer modelled by Kendall, which will cost just £299.99 when the collection hits the shelves next week

Shoppers will be able to snap up an almost identical jacket for £299.99 from HM stores and on its website.

Anyone who misses out may well go online in the hope of finding one for sale.

But they will find themselves faced with a price tag of almost £700, more than double the price they would have paid for the jacket upfront.

Model Jessica Hart stepped out in a stunning black, white and gold beaded tunic at the New York launch party.

Fans hoping to copy her look can get the dress for £399. But it’s a different story when you search for the dress online.

One eBay seller has listed it with an asking price of more than £800, despite not being on sale for another week.

Australian model Jessica Hart at the New York launch of HM x Balmain, wearing a £399 beaded dress. The same dress is being advertised for more than £800 online

How much the range will cost in the shops: Left: Dress, £49.99, and clutch, £24.99, Balmain at hm.com Earrings, £12, and ring, £15, accessorize.com Heels, £29.99, zara.com. Centre: Top, £79.99, Balmain at hm.com Suede skirt, £80, warehouse.co.uk Bracelet (below right), £15, and earrings, (below left), £10, accessorize.com. Right: Sequin dress, £119.99, Balmain at hm.com Ring, £75, monica vinader.com Top, £5, marks andspencer.com Boots, £59.99, zara.com.

How much the range will cost in the shops: Left: Magenta blouse, £59.99; earrings, £24.99; and ring, £12.99, Balmain at hm.com Leather skirt, £195, reiss.com Shoes, £29.99, zara.com. Centre: Sandals, £119.99, and cuff, £39.99, Balmain at hm.com Navy wrap dress, £190, reiss.com Inge Christopher bag, £76, shopbop.com. Right: Velvet embellished jacket, £299.99, Balmain at hm.com Trousers, £130, johnlewis.com Silk top, £80, reiss.com Clutch bag, £59, coast-stores.com