Staff at a Midlands events venue are celebrating after being short-listed for a top national award.

The sales and marketing team from The International Centre, Telford, have been recognised in the Best Use of Budget category in this year’s Meetings Industry Marketing Awards (MIMA).

Sales Director Alison Griffin said the recognition was well deserved by the team who delivered the nominated marketing campaign, and they were now looking forward to the presentation dinner on October 9 in London.

The team’s entry featured their “Tally Ho” campaign, designed to attract new event organisers to experience The International Centre, and inspire them to use the venue for future events.

“At the heart of the campaign was a hospitality-led event where guests could enjoy some time out, and take in the detail and service of the venue,” said Alison.

The “Tally Ho” campaign was a nod to the traditions of the venue’s location in Shropshire, featuring a programme of activities including clay pigeon shooting, sheep dog trials, and archery.

“We had a relatively modest budget for the campaign, yet still delivered a great event.

“Hospitality-led events are a proven method to introduce the venue to new buyers, and it’s fantastic that this latest initiative has seen us recognised at a national level.”

The Meetings Industry Marketing Awards were launched in 2002 to raise the standards of marketing in the meetings and events industry, and to recognise the marketeers.

Organised by Meetings Incentive Travel Magazine, they are judged by an independent panel of industry experts and leading buyers.