DENVER–(BUSINESS WIRE)–Prevali,
a breakthrough real estate search portal, is now open in a nationwide
beta test. Developed by real estate brokers in Denver, Colo., Prevali is
the first and only national real estate search portal with focus on
‘Coming Soon’ and off-MLS properties (also known as hip pocket listings)
with free access for agents, brokers and the public to both browse and
list these properties.

“Homebuyers are often under the impression that all available properties
are posted to the major real estate websites, but that just isn’t the
case,” said E.J. Footer, co-founder and chief financial officer of
Prevali. “The truth is that more and more homes are being sold by word
of mouth within closed agent circles, but we created Prevali to widen
those circles by bridging the gap between the MLS and the upstream
market. The result is a real estate search portal that, for the first
time, gives agents and consumers free online access to the homes
previously only available to a well informed few, homes that never make
it onto other real estate search portals, including the market leaders.”

Industry reports show the ‘upstream’ market – including coming soon,
pre-MLS and off-MLS / pocket listings – accounts for up to 40 percent of
sales in some U.S. markets. Because these listings are marketed using
“coming soon” signage or within closed agent networks, many of them,
usually the best properties, sell without ever reaching the MLS or the
leading real estate portals, leaving homebuyers unaware that they are
picking only from properties that didn’t sell in this semi-secret,
rapidly growing, real estate market.

Prevali will provide access to upstream listings at a minimum of 48
hours – and up to several weeks – before they reach additional real
estate websites, giving homebuyers first access to listings, before they
are actively listed for sale.

For its pioneering approach to real estate, Prevali was named an Inman
Innovator Awards 2015 finalist for the “Most Innovative Technology”
award. The Inman Innovator awards honor real estate companies and
technologies that have created advancement or improvement in the real
estate industry or in the real estate transaction process. Prevali is
one of the few companies nominated for this prestigious award prior to
launch.

The technology powering Prevali includes a list of specialized features
that benefit agents, sellers and homebuyers:

• Easily Contact The Listing Agent: Unlike other real estate search
  portals, every property-listing page displays only the respective
  listing agent and their contact details, enabling potential buyers to
  have their questions answered by someone knowledgeable about the
  property.
• No Out Of Date Listings: The listing agent has total control over
  their listing data and its accuracy, ensuring that a potential buyers
  time is not wasted on properties no longer for sale or rent.
• Peer-To-Peer Property Marketing: In addition to the public facing
  search portal, an optional agents-only display setting enables more
  private marketing of listings only to agents, locally, nationally and
  worldwide.
• Property Wanted: Prevali is the first national portal to offer a
  searchable database of property-wanted postings, enabling agents and
  buyers to proactively reach potential sellers before they list their
  property for sale.
• Listing Types: Prevali accepts both ‘For Sale’ and ‘For Rent’
  properties in the U.S.
• Enhanced Search: Because Prevali isn’t restricted by MLS data like the
  other portals, users can search properties based on characteristics
  such as architectural style and property condition as well as many
  more unique search options (i.e. a contemporary home in move-in
  condition, with a city view, hardwood floors and marble countertops).
• Fair Search Results: All search results on Prevali are displayed in
  order of relevance to the search query, without the option for agents
  to pay for greater visibility or enhanced listings, thereby ensuring
  users see the most relevant matches to their search.
• What’s My Home Worth?: Sellers can obtain a property value
  assessment/CMA performed by a licensed agent who is familiar with
  their neighborhood.
• 3D Tours: All listings can host embedded 3D models from companies such
  as Matterport, enabling out of state and international buyers in
  remotely viewing properties.

Early beta registrants include respected industry veterans, leading
luxury agents and top producers, including a significant number of
international agents. Prevali is actively looking for real estate
brokerages to beta test the portal, and for agent brand ambassadors to
help promote Prevali. To learn more, visit http://www.Prevali.com.

About Prevali

Prevali is a breakthrough national search portal allowing real estate
agents, brokers, homebuyers and sellers to list and search available
properties (free of charge) like never before. Developed and operated by
agents, Prevali allows agents to determine where and how their property
listings are visible. While the Prevali search portal includes active
listings, the focus is on properties not yet listed for sale and also
not listed on Multiple Listing Service (MLS) sites – an emerging market
that industry reports claim now accounts for up to 40 percent of real
estate sales. For its pioneering approach to buying and selling homes,
Prevali was named an Inman Innovator Award finalist for “Most Innovative
Technology.” Prevali opened public beta in July, and will launch in
international beta by 2016, making it the first truly international real
estate search portal.