Bellows has already sold a piece of the Ravaudage property to Orlando-based Unicorp, which has plans for an 18,000-square-foot, two-story Gardens at Ravaudage. It would include two restaurants and some retail space on the first floor, with office space on the second floor.

Bellows, who has courted everything from minor-league baseball teams to a Whole Foods for his project, was not available for comment Wednesday.

A year ago he lost a request to get a portion of the revenues generated by any retailers who would eventually operate there. Winter Park City Commissioners approved Bellows’ request to create a community-development district, which allows him to get tax-free, bonds to pay for more improvements with an extra tax on property there. But they refused to grant him his request for an accompanying agreement that would have allowed him to take a share of revenues from businesses at Ravaudage.

The listing by Cassidy Turley does not include a price. Mark Stratman, broker for the commercial real-estate firm, said they are testing the market to see what kind of price the site would bear.

“I think it was just time. They wanted to explore opportunities to sell the whole place as opposed to selling it a parcel at a time,” said Stratman, who has had the listing for 10 days.

Figures as high as $187 million have been discussed, he added.

Winter Park City Planner Jeff Briggs, who had just received the brochure listing Ravaudage for sale, said Bellows accomplished a feat assembling all the smaller parcels into one project but he also faces significant costs for roads and sanitary sewer systems.

As for why Bellows would sell, Briggs responded simply: “Why not?”

mshanklin@tribune.com or 407-420-5538