8 Apr 2014

By Rebecca Curran | Other articles by this author

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Now that Q2 is officially underway, SuperyachtNews.com spoke with commercial manager at OCEAN Independence, Toby Maclaurin for his thoughts on the 2014 market thus far. “I think we’re seeing a more positive start than in the past, although finding the product is proving tricky”, he said. “We’re in a bit of a catch-22 where last year was good in terms of sales, but not because there were more buyers in the market, it was a higher number of sellers who were forced into accepting a new reality of pricing”.

As Maclaurin continues, “what we’re left with is a bit of a stalemate as buyers become more educated; they realise that sellers may be demanding too much for a yacht in the 2014 market, and as such, will wait to dive into the market”.

 This cat and mouse effect happens as appropriately priced yachts sell, “and the over-priced ones sit on the market incurring reduction after reduction, until they hit the right price and buyers return” Maclaurin explains. As seen with the recent sale of Mar, “she was on for a few years with another company, then we brought her back with a new price and pricing story that delivered the right message to the right client.” Ultimately, Maclaurin shares, “if you want to achieve a faster sale, listing her more aggressively at the beginning and avoiding multiple price reductions will lead to – hopefully – more interest and, therefore, a happier seller”.

The week running 1 – 7 April saw four sales completed, four new central agencies announced, two price reductions made, and one price increase.

Superyacht Sales

The largest sale this week was from Toby Maclaurin and Daniel Dwyer of OCEAN Independence with 49.9m Mar. Completed by Ortona Navi in 2008, she was listed at €13,500,000 with SSH Maritime introducing the buyer.

Two sales from Alex and Gaston Lees-Buckley at Camper Nicholsons International this week: 46.05m 2011 Benetti built Illusion I was sold at a confidential price; as was 2009 Sunseeker built 37m Aqua Libra.

The final sale this week is from Jose Arana Sr. at Fraser Yachts with 1985 CRN Ancona built 46m White Knight, listed at €3,750,000.

New Central Agencies

There were four new CAs announced this week, marginally increasing from last week’s three. The new listings had a total combined length of 152.54m, with their combined asking prices totalling €14,121,830 ($19,338,887), although once price has been withheld.

The largest new CA announced this week was through Bluewater Yachting with 49.9m 2009 Mangusta built Zeus, with her price available upon application.

David Lacz of Bartram Brakenhoff has listed 1980 Poole Chaffee built 30.48m Georgiana for sale at $1,950,000.

Jukka Kaukonen of K K Superyachts has listed 2010 Concept Marine built 42m Grayzone for sale at €10,950,000.

The final new listing this week is from OCEAN Independence with 1989 Trehard built 30.16m Susanne af Stockholm, priced at €1,750,000.

Price Reductions

Price reductions dropped again to only two announced this week from the seven of last week. The following yachts are still on the market and looking for a buyer:

Both reductions were completed this week through Fraser Yachts: Jody O’Brien has lowered the asking price of 1957 J K Smit built 58.83m Seawolf, to $23,000,000; while Eric Trupheme and Marc Haendle of OCEAN Independence join Giulio Riggio in the reduction of 2003 Cantieri di Fiumcino built 42.5m Aktobe, to €5,900,000

Seawolf

Other News

Moran Yacht Ship have announced that following a refit, 2003 Hakvoort built 46.2m Allegria has been given a price increase to $26,750,000, to reflect the works completed.

Please send all brokerage news to newsdesk@thesuperyachtgroup.com

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