Is it a bird? No. Is it a plane? No… it’s a Business Superbrand!

Global technology and services supplier Bosch, which has a base in Wolverton, is sharing in the glory of being voted 11th in the 2014 Business Superbrand list .

Following an independently co-ordinated process managed by The Centre for Brand Analysis, Bosch UK has officially been awarded Business Superbrand status.

The annual survey has been identifying the UK’s strongest business-to-business brands since 2001.

The yearly process surveys an expert council and more than 2,000 individual business professionals from across the UK.

Both audiences rate more than 1,200 brands, which they assess on the three key criteria of quality, reliability and distinction.

Stephen Cheliotis, chairman of the Business Superbrands Council said: “For Bosch to achieve Business Superbrand status is really positive, especially considering over 1,000 brands were evaluated in the process.

“Business Superbrand status is affirmation of the goodwill and positive reputation Bosch enjoys within the UK among both marketing experts and business professionals alike. Achieving Business Superbrand status places the brand among an elite of companies, whose brand equity is helping to drive their business forward.”

Peter Fouquet, President of Bosch UK said: “We are really pleased to be named as one of the UK’s strongest business-to–business brands. Everyday our customers choose our brand of products for its efficiency, reliability and quality.”

Milton Keynes is the UK home of the world renowned Bosch Home Appliances.

The company is the third largest appliance manufacturer in the world, and has been manufacturing high performance home appliances for more than 125 years.