Mr Thompson, the managing director of Elevate, said: “Developing long-term relationships with adviser firms, making it easy to do business with us, is central to Axa Wealth’s platform strategy.”

Recently, the company announced a new tiered pricing approach on Elevate, as well as a commitment to simplicity of use and cost transparency.

The platform, which launched in 2008, has more than £5bn of assets under management.

Furthermore, the multi-manager arm of Axa Wealth, Elevate, is available on the platform and includes active, blended and passive risk-rated funds, discretionary management, and fixed-term deposits.

Mr Thompson’s comments came after the national advisory arm of listed financial services group Lighthouse announced it was going to use Elevate as one of the platforms through which it will transact all its investment business.

According to a statement to the stockmarket, Elevate will be one of the core components of Lighthouse’s new restricted investment process, with Architas offering funds on both its in-house and whole-of-market retail distribution review solution.

Mr Thompson said: “As a large national adviser group, working in partnership with Lighthouse demonstrates the added value of Axa Wealth’s proposition; providing choice and flexibility to their many clients.”

Adviser view

Malcolm Streatfield, chief executive, Lighthouse Group, said:

“We are offering a restricted advice model in our National division, working with well-known names in the investment and platform industry.

“Axa Wealth’s Elevate and Architas propositions have shown strong performance and expertise with a heritage of financial strength, which made it a clear partner for our advice offering.”