EVENT PLANNING

CMO, the SET-listed event organiser, aims to increase revenue from overseas events to 20% of its total, up from 5% now, within three years.

“We are confident that this year we can reach our target of 1.1 billion baht,” said Sermkhun Kunawong, CMO Group’s chief executive.

The company already set up a subsidiary in Indonesia to manage big events and it expects it to generate income starting next year.

Other high-potential areas in Asean are Myanmar, Cambodia and Vietnam, Mr Sermkhun said.

Many events are expected to generate income of at least 200 million baht in the fourth quarter, including Motor Expo 2012 and the debut of iPhone 5.

The company also plans to bid on several big events locally and abroad in the fourth quarter, such as the launch of new economy car models and the run-up to the Asean Economic Community (AEC) in 2015.

CMO reported revenue of 878 million baht in the first nine months, up 44% from the same period last year. Net profit of 72 million baht was up 30%.

But third-quarter revenue was 186 million baht, down 1 million baht, with a net loss of 2.3 million baht, compared with a loss of 27 million baht in the same period last year.

“The third quarter is a low season for event organisers,” said Mr Sermkhun, “but marketers can prepare their strategy for the high season.”

CMO gets 70% of its revenue from companies and 30% from state agencies.

Shares of CMO closed on the SET at 3.02 baht, down 20 satang, in trade worth 5 million baht.

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About the author

Writer: Nuntawun Polkuamdee
Position: Business Reporter