It was inevitable that the home where Michael Jackson
met his untimely demise would eventually come up for sale. After all,
it was listed previously without much success and now, once again, it
has hit the Beverly Hills real estate market
and is being listed for $23.9 million. Only this time, it carries a
significant footnote in pop culture history as the place where the King
of Pop died.

But even as images of Jackson’s chaotically messy bedroom from that
fateful 2009 night linger, the reality now is that the
multimillion-dollar mansion in the tony neighborhood of Beverly Hills
has been cleaned up — destined for a new chapter with new owners.

The real question now, after so much drama (word is that Jackson’s mother ordered the queen-sized headboard to be removed from the auction), is how to market the home where the King of Pop died?

Given the headline-news-circumstances of Jackson’s death, and the
stunning loss of an entertainment icon, marketing this property would be
a Herculean task for any real estate broker. Unless, of course, the
listing agent for the home where Jackson met his tragic end was a
professional with a personal stake in not only maintaining the integrity
of Jackson’s legacy, but representing the value of the home, too.

“I knew him and my wife [Kyle Richards] has been friends with Michael Jackson since she was 8-to-10 years old,” said Mauricio Umansky, the listing broker for the Holmby Hills mansion and co-founder of The Agency.
“And I personally think there’s some great energy in the house and I
see it as a major positive. I’m excited to be selling it.”

Umansky doesn’t dance around the subject of Jackson’s death in the
home. He knows the pop-culture-changing bit of history will not only
come up, but be a major storyline concerning the listing.

“It is what it is. There’s no need to hide it,” Umansky said.
“Michael Jackson was an amazing human being — he changed music as we
know it. Unfortunately, he passed away. It doesn’t take away from the
house.”

Indeed, the grandeur is what drew Jackson to the 17,000-square foot
French Chateau-style estate that was the creation of Hubert Guez, CEO
of Hardy Designs, and his wife Roxanne Guez. In 2002, they hired L.A.
designer Richard Landry to create a one-of-a-kind estate at 100 N. Carolwood Drive, Los Angeles, CA, which sits on over an acre in the prestigious Holmby Hills real estate market.

The 7-bedroom, 13-bathroom home is finished with high-end amenities
such as a theater, wine cellar with tasting room, an elevator, 14
fireplaces, a spacious spa with gym and a large swimming pool. When
construction was completed, it was designed to sell and priced at $38
million on the Beverly Hills real estate market. That’s when Jackson
fell in love with the property.

“He loved the master bedroom and he loved the grounds,” said Umansky. “He was happy there.”

The home was leased for Jackson by concert promoter AEG Live from
December 2008 up until his death in June 2009 for a reported $100,000
monthly rental. And it was here where Jackson was preparing for his
comeback tour, “This is It” when he died of a drug overdose for which
his personal physician, Conrad Murray, was later convicted of
involuntary manslaughter.

The home was re-listed briefly in 2010 for $23.5 million, but the
home has now been re-listed at a new price of $23.9 million. All
contents relating to Jackson have been removed from the home, following
the sale of most of Jackson’s personal items, furniture and
collections during a December 2011 auction.

Umansky said he has no plans to stage the home.

“You have the chance to live in the same home that an icon lived in.
If you look at Elizabeth Taylor’s home, it sold for more money because
it was Elizabeth Taylor’s home,” explained Umansky. “It’s a beautiful
home on a great piece of land.”

While curiosity about the property is bound to spike with news of its
re-listing, there’s little chance that anyone except a pre-approved
buyer will get a tour of the place. Set behind high walls, thick hedges
and double gates, it’s not an easy place to spy on.  And Umansky said he
will be screening all potential buyers for financial qualifications.

This is standard-operating procedure for any high-end property.
However, in the case of this $23.9 million property in heart of one of
Los Angeles’ most coveted neighborhoods, the fact that Michael Jackson’s
final moments were spent here only further emphasizes the need for
privacy — and the guiding hand of a close friend who knows how to sell a
property that, for as long as it stands, will be part of the story of
the King of Pop’s demise.