TORONTO, Dec. 30, 2011 /PRNewswire via COMTEX/ —
Individuals, municipalities and venues
planning to host New Year’s Eve gatherings this weekend or other events
this winter are reminded that costly “slip and fall” injuries on
walkways and driveways can easily be avoided with the appropriate
traction solution.

“Whether hosting or attending an event this winter, it’s very risky
without the appropriate non-toxic solution for traction over ice and
snow on walkways and driveways,” said Earth Innovations CEO Mark
Watson.

Past legal cases have shown that court-ordered sums awarded for pain and
suffering from a slip and fall accident can be hundreds of thousands of
dollars. In addition, a claim from the same case could also be made
for additional damage such as loss of income and future care costs.

Individuals, municipalities and venues looking to protect guests with
the best non-toxic solution should use EcoTraction – popular with a
following of conscious consumers across North America. Harmless to
animals, the non-toxic volcanic granules create an immediate sandpaper
effect when spread and will not damage walkways, vegetation, or
footwear.

Watson added: “Weather can easily change quickly and it’s important to
be prepared throughout the winter. EcoTraction is the perfect
non-toxic solution for any host who cares about their guests, the
environment, and minimizing the risk of injury on ice and snow.”

EcoTraction is available online at Amazon.com and retailers across North America listed at EcoTraction.com. Earth Innovations has manufactured and marketed the product since
2005.

SOURCE Earth Innovations Inc.

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