Kandanga Bowls Club has sold 60 corporate sponsorships in 60
days, and in doing so has won acclaim from one of the key players
in the lawn bowls sector.

A spokesman for Bowlers Paradise at Kawana, Queensland’s biggest
supplier of bowls equipment, said Kandanga had developed the best
sponsorship deal he had seen in any Australian bowls club.

The sponsorship drive came to a finish on Saturday night (EDS Aug
6) with gala prize draw, where each of the 60 sponsors won a
prize, with the top award a New Zealand holiday.

Among the crowd at the Kandanga clubhouse was Aidan Taylor,
director of Imbil-based businesses GMT Logging and Mechanical,
which are also corporate sponsors for Kandanga.

Mr Taylor said the sponsorship drive was a great idea.

“We have always believed it’s best to support local businesses
and Kandanga is a good club, and their players are successful in
the sport.

“The package was as professional as you would get anywhere, which
is why they have secured the backing of 60 businesses despite
what is a tough economic climate.”

Club providor Julie Worth is credited with developing the
three-tier deal which offers a platinum sponsorship valued at
$5000, gold valued at $1000 and silver valued at $330.

Its success is obvious with one platinum package secured, nine
sold at the gold level and the rest of the 60 packages in
silver.

G Dan Civil was the business which won the $8000 New Zealand
holiday, but none of the sponsors went home empty-handed after
the gala draw. Next in line was Amamoor Lodge who won the
Queensland holiday and Nestle Social Club won the outback
holiday.

Mrs Worth acknowledged the Gympie Turf Club and its 100 Club,
which she used as inspiration for the sponsorship model.

“It’s been a wonderful drive for our club,” she said.

“We listed our events and offered signage and naming rights, and
threw some holidays into the mix.

“It’s created a framework for our calendar, and now the club had
a pool of funds to help with major events but most importantly,
to help us with our ultimate goal of relocating to the top of the
hill in Kandanga, out of the flood plain.”

Perhaps the most powerful aspect of the sponsorship deal,
however, is the fact that all sponsors get to enjoy an outing of
barefoot bowls and a generous afternoon tea at the Kandanga Bowls
Club.

Mrs Worth said that by showing their supporters such hospitality,
she knew they would become regulars at the club events.

Always looking for an added extra, she said the bowls club could
facilitate transport by bus or rail, and could provide live music
and a meal as well if the sponsor desired.

If you would like more information about the corporate
sponsorship packages, contact Mrs Worth on 5484 3195.

Priceless Productions
08 August 2011
Sponsorship program boosts country bowls club future

Permanent Link: Sponsorship program boosts country bowls club future

Publish Date: 09 Aug 11