Katie Price tops directors list
7:30am Sunday 20th March 2011
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KATIE Price – formerly known as Jordan – is the most searched company director in the UK, according to business intelligence experts Creditsafe.
She is the boss of Jordan Trading Ltd and KDC Trading Ltd, which are worth an estimated £1.25million.
Despite her personal dramas, her companies both have strong credit scores and are regarded as being of ‘good creditworthiness’.
She tops a list of businesswomen with links to Dragons and royalty, as she is followed in the rankings by entrepreneur Hilary Devey, the newest member of the BBC’s Dragon’s Den and the future
King’s mother-in-law to be Carole Middleton. The Apprentice’s Alan Sugar leaves Duncan Bannatyne, Simon Cowell and Richard Branson trailing in his wake in the list of most searched male company
directors in the last year.
David Beckham at number eight in the rankings is currently listed as a director of seven active trading companies, including a number of film investment vehicles such as Ingenious Film Partners 2
LLP.
Wayne Rooney, ninth in the rankings of most searched male directors, is also ‘striking’ out as a businessman and investor with investments in the film world such as the Invicta Film Partnership.
Gordon Ramsay, whose business empire has suffered public tribulations in the last year, sits at number 13 at the rankings, as companies continue to check whether he represents a good credit risk.
David Knowles, Business Development Director at Creditsafe, said: “The power of celebrity is increasingly pervasive in the business world and the lines are becoming increasingly blurred with
Richard Branson, Alan Sugar and the Dragons of the Den becoming media stars in their own right.
“Sports stars such as David Beckham and Wayne Rooney are savvy businessmen, investing in tax efficient operations and actively engaging in the financial world.”
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