Coupons.com’s 2010 Savings Index1 released data on January 18th from 2010 showing the most frugal cities. The top city remains Atlanta, Georgia. Faithful followers of Coupons.com in Atlanta downloaded over $1000 in savings each day of 2010. This doubled the savings of 2009.
Couponing is one of the fastest growing sectors of the digital emarketing age. Shoppers are routinely clipping coupons and saving from cents on every dollar spent to as much as 90% on items they can’t resist.
More of Coupons.com’s savers were from the southern part of the U.S. as evidenced by Atlanta followed by Tampa, Fl. Other southern cities included Charlotte, NC, Nashville, TN, Raleigh, NC, Miami, Fl, and Dallas, TX.
1.2 billion dollars in savings were raked in by Coupons.com regular coupon seeking members. There are several ways that savings are recorded such as on a loyalty card system or even on apps from their mobile devices which puts savings at their finger tips. From a cell phone a couponer can search, save or print their coupons. They are accessible right in the grocery store.
Coupons.com Inc. offers couponers the coupons.com website as an entry portal to savings. Coupons.com is a multi-client company serving consumers, brand marketers, publishers. It has been in operation since 1998 and continues to be privately held. It is one of the top leaders in digital coupons. It features printable online coupons as well as programs that save to loyalty cards in addition to those geared to mobile devices.
For the first nine months of 2010, Coupons.com Inc. listed the following retailers as the most popular based on coupon traffic data: Walmart.com, JCPenney, Best Buy, Macy’s, Old Navy, Kohl’s, Target, Babies R Us, Nordstrom, BarnesNoble.com. It announced on November 23, 2010 that it’s year over growth was 57% and that it had passed the $1 billion mark in printed savings to consumers. Online coupon total discounts exceeded that of newspaper coupons by 11%.
In October of 2010 Coupons.com Incorporated released its Brandcaster 2.0 program for web applications. Brandcaster 2.0 enabled web publishers to add digital coupons and ads to their websites and blogs. Brandcaster 2.0 is free for publishers. The coupons are an asset to visitors to the website. Website publishers of all sizes are benefited. The predecessor to Brandcaster 2.0 was Brandcaster. Brandcaster had already provided 600,000 pages to various sites worldwide. Brandcaster 2.0 offered a self-service opportunity for faster publication of coupon galleries free. Normally 10 minutes is required to install Brandcaster 2.0. Publishers benefit when coupons from their sites are used they receive a payment based on use.
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