Sedo.com hopes to replicate success of sex.com domain sale.
Sedo.com hopes to replicate success of sex.com domain sale.
Sedo, the online domain specialist, today announces that gambling.com will be listed exclusively for sale at Sedo.
Gambling.com comprises the top ranking keyword for gambling related searches in Google.
Sedo will broker the sale on behalf of the current owners of gambling.com Media Corp, the internet content vehicle and advertising network operator.
Online gambling is one of the most lucrative industries in the world but it is also one of the most competitive, with gaming and gambling companies from all over the world vying for punters’ bets and stakes.
Due to the global nature of the business and its high level of internet affinity, the sale of gambling.com is expected to receive significant interest from some of the largest gambling and gaming companies in the marketplace who will be looking to capitalise on the benefits that a memorable keyword domain like Gambling.com offers; strengthening online brands and bringing high quality, highly targeted and relevant traffic.
Liesbeth Mack-de-Boer, CSO at Sedo, comments: “As global leaders in domain name brokerage, Gambling.com is well placed at Sedo for an exclusive sale. A niche-capturing name like Gambling.com is the ideal destination address for any gaming or gambling business that wants to ensure their place as a high-roller in this hyper-competitive online industry.”
Sedo recently brokered the sale of sex.com for $13 million in a sale that now ranks as the single highest recorded price paid for a domain name of all time.
Domain names offer significant advantages in terms of a businesses pay-per-click (PPC) and search engine optimisation (SEO) strategy. Keyword domains related to search terms will often rank highly in natural search listings and receive better click through than paid search campaigns. Such domains also benefit from high levels of natural search traffic and can prove a great source of positively converting and highly relevant traffic. Recent high profile sales include fly.com, vodka.com and poker.org.
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